Drop A LinkedIn lead magnet post works when it names one specific result, shows proof you got it, says exactly what the reader gets, and ends with one short word to comment. Keep the ask to a single word and add "connect with me so I can send it".
01The five-line formula
- 1The result
One line with a specific outcome. "I booked 14 calls last month from one post."
- 2The proof
Why they should believe you: a number, a screenshot, a before and after.
- 3What they get
Name the thing plainly. "The exact 6-line DM I used." Not "my secrets".
- 4The word
"Comment CALLS and I will send it." One word, capital letters.
- 5The connection line
"Not connected? Send a request so I can DM you." LinkedIn needs this.
02Ten examples by topic
My reply rate went from 4% to 19% after I changed one line in my first message. I wrote down the 5 openers I use now. Comment OPENERS and I will DM them to you.
We hired 3 engineers in 30 days without a recruiter. Here is the job post template we used. Comment HIRE and I will send it.
Applications for the fall program are open. Comment SCHOOL and I will DM you the application. (Connect with me so I can send it.)
This one content calendar took us from 2 posts a month to 12. Comment CALENDAR for the Notion template.
The proposal that won my last 4 clients is 1 page long. Comment PROPOSAL and it is yours.
Our investor update template got us 2 intros last quarter. Comment UPDATE and I will send the doc.
These 7 prompts save me about 5 hours a week. Comment PROMPTS and I will DM them.
I rewrote my LinkedIn headline and got 3 recruiter messages that week. Comment HEADLINE for the formula.
Free seats left for Thursday's workshop. Comment SEAT and I will send the link.
The 10-question checklist I give every new client. Comment CHECKLIST to get it.
03Mistakes that keep comments low
- Asking for a sentence instead of a word. Every extra word is a reason not to comment.
- A vague giveaway like "my framework". Say what it is and how long it is.
- Two asks in one post: comment, share and follow. Pick one.
- Answering comments a day later. The fastest reply wins the next comment.
- Forgetting the connection line, so half the commenters cannot get a DM.
04Send the links while you sleep
FAQQuestions people ask
How long should a lead magnet post be?
Short. Five to eight lines is enough to state the result, the proof, what they get and the word to comment.
Should I put the link in the post?
No. The comment is what brings reach, and the DM is how you start a conversation. Put the link in the DM.
Which word should I use?
One short word linked to the offer, in capitals, that people are unlikely to type by accident, like GUIDE or CALENDAR.
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