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Three messages do all the work in a comment-to-DM post. Here are versions of each you can copy, and what makes them read like you wrote them.

Updated September 27, 2026路3 min read路Templates
The short answer

You need three messages: the DM with your link, a public reply for people who got it, and a public reply asking everyone else to connect. Keep the DM to one or two sentences, put the link last, and use their first name.

01Four rules for all three

  1. First name, not full name. Hey Sam, not Hey Sam Rivera.
  2. One or two sentences. They asked for a link; give them the link.
  3. Link last. It becomes a tappable preview at the end of the message.
  4. Sound like your posts. If you never say awesome, don't start in a DM.

02The DM

Friendly

Hey {{firstName}}, thanks for commenting. Here is the application: stanley.com/apply

Short

Here you go, {{firstName}}: stanley.com/apply

With a question, to start a conversation

Hey {{firstName}}, here is the checklist: yoursite.com/checklist. Curious, what made you want it?

03The public reply for people who got it

Default

just sent you a DM with it

Warmer

Sent! Check your messages {{firstName}}

Keep it short. Every reply is read by people scrolling the comments, and a short reply tells them the system works and makes them more likely to comment too.

04The reply for people who are not connected

Default

I sent you a connection request so I can DM you the [resource]. Accept it and it is on the way

Shorter

Send me a connection request and I will DM it to you

Say why. People who understand that LinkedIn is the one stopping the DM are far more likely to send the request than people told only to connect.

FAQQuestions people ask

Can I use emojis?

Yes, if you use them in your posts. One is plenty.

Should the DM include a pitch?

Not the first one. They asked for a resource; a pitch before they have opened it reads as bait and switch.

What does {{firstName}} do?

Drop replaces it with the person's first name. If LinkedIn does not give one, Drop leaves the name out cleanly rather than sending an empty greeting.

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