Drop Give people a reason to comment that takes one word, reply to early comments quickly, and post when your audience is at work. A post that offers something useful in exchange for a comment is the most reliable way to get dozens of them.
01Make commenting take one word
Most people who agree with a post do not comment, because writing something thoughtful takes effort. Asking for one word removes the effort. On the Stanley in School post, 60 of 150 comments were the one word the post asked for.
02Give something specific
A 12-point checklist gets more comments than a guide, because the reader can picture it. Name the number, name the format, and say what it helps with.
Our list of 40 lead magnet ideas is sorted by how long each takes to make.
03What to do in the first hour
- 1Stay around
Reply to the first comments quickly. Early replies double the comment count for those threads and keep the post moving.
- 2Reply with something, not just thanks
A question or a short extra tip starts a thread, which LinkedIn reads as conversation.
- 3Answer every keyword comment
Drop does this for keyword comments, so you can spend the hour on the ones that need you.
04When to post
Post when your audience is at their desks: for most business audiences that means Tuesday to Thursday mornings in their time zone. Test two slots for a month and keep the better one.
FAQQuestions people ask
Do comment-for-link posts still work?
Yes, when the thing on offer is genuinely useful and the post says exactly what it is.
Should I put the link in the first comment?
If you are giving something away, sending it by DM keeps people on the post and starts a private conversation.
How many comments is good?
It depends on your audience size. Compare posts with each other rather than with other people's.
NEXTKeep reading
40 LinkedIn lead magnet ideas that get people commenting
Forty things to give away on LinkedIn, grouped by how long they take to make, with the keyword and the post line for each.
LinkedIn comment-to-DM templates: DMs and public replies that work
Copy-ready DMs, public replies and 'connect with me' messages for LinkedIn comment-to-DM, with when to use each.
LinkedIn comment-to-DM: how it works, step by step
Someone comments your word, they get your link in a DM. Here is exactly what happens for people you are connected to, people you are not, and what it looks like on a real post.