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40 ideas

40 lead magnets worth commenting for

The best lead magnet is something you already have. Here are forty, sorted by how long they take to make, so you can post one this week.

Updated September 27, 2026·3 min read·Ideas
The short answer

The lead magnets that get the most comments are specific, quick to use, and made from work you have already done: a template you use, a checklist you follow, a list of tools, or a recording of how you do something.

01What makes someone comment

  • It solves one problem the reader has this week
  • It is named plainly: a 12-point checklist, not the ultimate guide
  • It takes under 10 minutes to use
  • It is something you use yourself
1The hookOne line that makes the right person stop.2The thingWhat they get, named plainly: a checklist, a template, an application.3The wordComment SCHOOL. One word, easy to type on a phone.4The nudgeConnect with me so I can send it. Saves a step for most people.
The four parts of a post that gets people commenting.

02Ready in 10 minutes

  1. The template you use for a task you do every week
  2. Your checklist before you publish, launch or send
  3. The list of tools you actually pay for, with what each costs
  4. The 5 questions you ask in every sales call
  5. Your email signature or LinkedIn profile, annotated
  6. A swipe file of the 10 best posts you saved this year
  7. The prompt you use most in ChatGPT or Claude
  8. Your morning or weekly planning template
  9. The reply you send to the question you get asked most
  10. A list of the newsletters and podcasts you learn from

03Ready in an hour

  1. A one-page guide to something you explain to every new client
  2. Your pricing calculator as a spreadsheet
  3. A teardown of three posts or landing pages you admire
  4. The onboarding doc you give new team members
  5. A 5-minute Loom of how you do one task
  6. Your job description template for a role you have hired
  7. A before and after of work you did, with what changed
  8. The outline of your best-performing talk or webinar
  9. Your content calendar template
  10. A glossary of the terms beginners in your field get wrong

04Worth a day

  1. A mini course of 5 short videos
  2. A survey of your audience, with the results
  3. A case study with real numbers from one client
  4. A resource library of 50 links, grouped
  5. A Notion or Airtable template of your whole system
  6. A benchmark from your own data: what normal looks like
  7. An ebook built from your 10 best posts
  8. A workshop recording with the slides
  9. A cold email or outreach sequence that worked, with results
  10. A hiring kit: scorecard, questions and offer letter

05Not a file at all

  1. An application or waitlist link
  2. A discount code
  3. A free audit or review slot
  4. An invite to a private group or community
  5. A seat at a live session
  6. Early access to something you are building
  7. A free trial of your product
  8. A booking link for a short call
  9. A spot in a giveaway
  10. Your personal recommendation for a tool, with a referral link

The post we counted in our comment-to-DM guide gave away an application link, not a file. It got 60 keyword comments.

FAQQuestions people ask

What is a lead magnet?

Something useful you give away in exchange for a small action, here a comment, which starts a conversation with someone interested in your work.

Where should I host it?

Anywhere with a public link: Google Drive, Notion, your website, or a Loom.

How often can I post one?

Most creators who do this well post one every one to two weeks, between their normal posts.

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