A good comment keyword is one short word in capitals that names what you are giving away, like GUIDE, TEMPLATE or CHECKLIST. Avoid common words people type anyway, like YES or INFO, and avoid anything over ten letters.
01Four rules
- One word. Two at most.
- It names the thing: TEMPLATE, not SECRET.
- Easy to spell on a phone.
- Not a word people type anyway, like YES, ME or THANKS.
0250 keywords by giveaway
| You are giving away | Keywords |
|---|---|
| A template | TEMPLATE, DOC, NOTION, SHEET, DECK |
| A checklist or guide | CHECKLIST, GUIDE, PLAYBOOK, STEPS, LIST |
| Prompts or AI tools | PROMPTS, AI, GPT, CLAUDE, AGENT |
| Scripts and messages | SCRIPT, OPENERS, DM, EMAIL, PITCH |
| A course or training | COURSE, CLASS, LESSON, VIDEO, WORKSHOP |
| An event | SEAT, INVITE, TICKET, LIVE, EVENT |
| A job or program | APPLY, SCHOOL, HIRE, JOBS, INTERN |
| Data or research | REPORT, DATA, STUDY, NUMBERS, BENCHMARK |
| A tool list | TOOLS, STACK, APPS, SETUP, KIT |
| A calendar or plan | CALENDAR, PLAN, ROADMAP, SCHEDULE, WEEK |
03Words to avoid
- YES, ME, INFO, THANKS: people type them in normal comments.
- Long or clever words: every letter is a chance to misspell.
- Words with a second meaning in your niche.
- Changing the word between the post and the image. Pick one.
04Drop finds the word for you
FAQQuestions people ask
Should the keyword be in capitals?
Yes in the post, because it stands out. The tool should match any capitalisation.
Can I use an emoji as the keyword?
It works, but some people cannot find it on their keyboard. A word is safer.
Can I use the same word on different posts?
Yes, as long as each post has its own setup, so people get the right link.
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